Te cito una frase que tiene Carey en su libro de química orgánica.
\"Like the sp2-hybridized carbons of carbocations and free radicals, the sp2-hybridized carbons of double bonds are electron attracting, and alkenes are stabilized by substituents that release electrons to these carbons. As we saw in the preceding section, alkyl groups are better electron-releasing substituents than hydrogen and are, therefore, better able to stabilize an alkene.\"
El los carbonos del doble enlace son deficientes en densidad electrónica por eso requieren cadenas que les den carga, igual que un carbocatión o radical. Por ello, son carbonos electronegativos.