Positive, negative or radical charges in positions close to double bonds are delocalized by resonance, being especially stable.

 
conjugation
 
The carbocation formed in neighboring positions of double bonds is known as an allylic carbocation. It is stabilized by delocalizing the charge between two carbons, and is therefore more stable than a normal secondary carbocation.
 
Conjugated dienes are molecules that have several double bonds alternating with single bonds. p electrons throughout the entire molecule, allowing their delocalization and increasing the stability of the compound.
 
conjugation